Videos are not only a favorite social-media content type but also, they are also popular in search engines and this is surely not random. Companies that use video on campaigns, pay on average a lower Pay per click, and their conversions are higher.
In the tourist sector, a video is one of the most reliable means of communication, since it can hardly forge reality, giving the traveler the best possible feeling, experiences regarding their destination.
Inevitably, videos are becoming an essential tool for hoteliers who want to enhance their online strategy and, moreover, their overall sales.
